New Store Opening Campaign | Summer 2026

For DUER's Winnipeg New Store Opening, Adventures Within Media developed and produced a UGC-style content series built around real locals. The campaign, "Faces of Winnipeg," traded follower counts for genuine community credibility, spotlighting everyday Winnipeggers in their natural environments wearing DUER.

Subjects were cast across distinct archetypes — a chef, an arena employee, a farmer, and others — each captured in a documentary style with handheld cameras, natural light, and recognizably Winnipeg locations.

Scope of work included:

• creative direction

• production coordination

• casting oversight